Desert Welcomes Golf and Good Reading

January 5, 2011

teebookThe collaboration between SAG Foundation BookPALS (Performing Artists for Literacy in Schools) and the historic Kraft Nabisco Championship has been a tremendous gift to the Coachella Valley’s work in children’s literacy. With events featuring participation from LPGA pros and generous volunteerism from BookPALS, the Coachella Valley sports and academic communities have truly made young minds a focus for their concerted efforts.

To read more wonderful news about these efforts, visit the BookPALS website at and the Kraft Nabisco Championship website at


LPGA golfer Irene Cho reads Olivia helps with Christmas by Ian Falconer to students at The First Tee of the Coachella Valley, Saturday, December 18, 2010 in Palm Desert. (Richard Lui/The Desert Sun) – for more photos of celebrity and BookPALS participants in California’s Coachella Valley, volunteering their time and talents for the very important cause of children’s literacy, click here.

These sporting, learning and empowering events are just one facet of the SAG Foundation and Kraft Nabisco partnership, to be further celebrated during the 40th Anniversary Kraft Nabisco Championship, March 28-April 3.

Through a generous arrangement courtesy of investment advisory firm Integrated Wealth Management, the TICKETS Fore CHARITY program allows purchasers of tickets to the Championship to benefit the SAG Foundation. To purchase tickets for the Kraft Nabisco Championship online while giving support to the non-profit SAG Foundation, please visit