Performance is about the creating, but entertainment is about The Business.
Through this program, actors receive first-hand tips and strategies from established creators, emerging voices and industry professionals who know how to navigate the often complex waters of the entertainment world – creators like the legendary showrunner Norman Lear, who spoke frankly to actors in a Career Retrospective about pushing the creative envelope, and why it’s essential in our industry.
The Business panels provide multiple viewpoints from directors, producers, writers, agents, managers, casting directors and industry experts on a wide range of topics such as Marketing and Audition Technique, Taxes and Financial Planning, Audiobook Narration, Independent Film Producing, and New Media.
Presented in our Los Angeles screening room and Robin Williams Center in New York, The Business also takes on diversity in Hollywood with bold panels that address issues of race, gender, and sexual orientation in casting and storytelling.
Check out some of our latest panels and topics:
To check out all of The Business videos, visit the video gallery.
– Minnie Driver on The Business
In addition to panels, The Business offers small group sessions -facilitated and focused discussions of approximately 20 SAG-AFTRA members to help actors map out the big picture of their careers while organizing all the little details. Small group sessions include The Branding Workshop, Representation, Accountability, Money Management and Actor Record Keeping.
The Business also offers special screening series and short film showcases:
The Business programs are recorded and archived in our video gallery so that these tools and tips are always at your disposal. Many panels are live streamed, so you can attend in person or watch live online.
The Business is free for SAG-AFTRA and Actors Equity members and relies solely on gifts, grants, and sponsors. Support this valuable program with a donation today!
For those who need disability accommodations, including sign language interpretation, please email firstname.lastname@example.org for LA programs or email@example.com for NY programs with a minimum of three (3) business days notice. We will contact you to confirm.
Los Angeles Contact:
Email Contact Form
The Business Hotline: 323-549-6708 ext. 5
New York Contact:
Melissa Zakri Zareh, New York Program Director, 212-863-4283
Florence Le Bas, Program Coordinator, 212-827-1437
The Business promo featuring Jill Soloway, Jay Duplass, Janicza Bravo and Brett Gelman