Turning Hollywood’s Past into a Brighter Future: A Unique Auction for a Cause

Heritage Auctions presents The Actors Auction: a free appraisal event and signature auction benefiting the SAG-AFTRA Foundation

In celebration of its 40th anniversary, the SAG-AFTRA Foundation is partnering with Heritage Auctions, the world’s largest collectibles auctioneer, to host a special two-day, free appraisal event on May 3-4, 2025, at the SAG-AFTRA Building in Los Angeles.

SAG-AFTRA members, entertainment industry professionals and organizations, studios and networks are invited to discover the market value of their rare memorabilia and collectible items through a free, no-obligation appraisal by Heritage Auctions. For the event, Heritage will provide a team of world-renowned expert appraisers to evaluate items across more than 50 collectible categories.

Those who wish to consign their items will have the opportunity to include them in The Actors Auction, a signature auction presented by Heritage Auctions later this year, which will reach collectors worldwide. A portion of the proceeds of The Actors Auction will benefit the SAG-AFTRA Foundation, which has been a vital source of support for performers for 40 years.

“Hollywood is filled with forgotten treasures,” says Joe Maddalena, Executive Vice President at Heritage Auctions. “Just like Antiques Roadshow uncovers hidden gems in attics and basements, this appraisal event will reveal the incredible value of film memorabilia and collectibles tucked away in closets and storage units.”

Heritage has set numerous auction records in the categories of entertainment, Hollywood and pop-culture memorabilia, including the Wizard of Oz Ruby Slippers, HBO Game of Thrones® and Babe Ruth’s “Called Shot” Jersey auctions.

“This event is about more than just discovering the value of your hidden treasures—it’s about supporting a safety net for performers,” says Courtney B. Vance, Chairman of the SAG-AFTRA Foundation. “Whether we’re providing emergency financial assistance to performers in times of crisis or offering career-building programs and professional resources, the Foundation is committed to uplifting artists at every stage of their journey. We’re deeply grateful to Heritage Auctions for their partnership and generosity in making this opportunity and benefit possible.”

Free Appraisal Event Details

Pre-registration is required for a free appraisal of items. Register at ha.com/actorsauction.
Date: Saturday, May 3 and Sunday, May 4, 2025
Time: 10:00 AM – 6:00 PM
Location: SAG-AFTRA Building Lobby, 5757 Wilshire Blvd., Los Angeles, CA 90036

Heritage Auctions is seeking consignments in over 50 collectible categories, including:

• Onscreen wardrobe and props, and signed scripts – From Hollywood, indie and cult classics to modern blockbusters
• Luxury handbags, timepieces and fine jewelry – Hermès, Rolex, Cartier, Omega and other top brands
• Vintage posters – Spanning the Golden Age (1910s-1940s) of cinema, television, music, war & government, vintage travel and advertising
• Pop culture and memorabilia – Rare toys, video games, comics (pre-1970) and trading card games (Pokémon, Magic: The Gathering and Yu-Gi-Oh!)
• Sports, trading cards and autographs – Game-worn jerseys, hats and helmets, awards and championship rings (baseball, football and basketball)
• Rare books, manuscripts and historical documents – First editions, Americana & political, arms & armor, Civil War & militaria, and space exploration
• Fine and Decorative Arts – Fine silver and antique furniture (Tiffany, Lalique, Baccarat)
• Art – American & European, Illustration, Modern & Contemporary, Urban Asian, and Ethnographic
• Rare U.S. and International coins and currency
• Photography – Artist examples include A. Adams, R. Mapplethorpe, A. Stieglitz, and A. Leibovitz
• Animation – Animation art, cells, concept art, Disneyana and Disney Parks, Warner Bros., Anime/Studio Ghibli
• Rare gems and fine minerals
• Nature and science – Fossils and meteorites
• Vintage guitars, musical instruments and concert posters

Heritage Auctions’ team of expert appraisers will be on-site to evaluate items, providing attendees with professional guidance on their market potential. All consignments accepted will be in The Actors’ Auction, a special signature auction broadcast worldwide by Heritage Auctions.

One hundred percent (100%) of Heritage Auctions’ seller’s fee will be donated to the SAG-AFTRA Foundation. Consignors are encouraged to donate a portion of their proceeds to the Foundation, but there is no obligation to do so.

Following the appraisal event, Heritage Auctions will professionally photograph and catalog all selected items to ensure top-tier presentation for the global auction.

For SAG-AFTRA members and entertainment industry professionals unable to attend the special appraisal event in Los Angeles, or who live outside of Los Angeles and would like to participate, they can fill out a registration form at ha.com/actorsauction to arrange their free appraisal at the Heritage Auction location nearest them.